South Bay Mobile Bicycle Mechanic

"Who wrenches on your ride"?


BS Business Administration, Concentration Marketing, Sonoma State University 2004


Robert Baird

E-mail: rob@[remove]

Bike Industry Experience:

Performance† Bicycle Redwood City, CA 8/06-Present:

Service ManagerĖ Responsible for the Service Dept. Parts ordering, scheduling/performing repairs, warranty issues.


Performance Bicycle (Formerly Supergo) Mountain View, CA 2/05-8/06

Operations Manager- Manage the store operation at our 15,000 square foot shop.† Communicate and coordinate with; corporate/vendors/ shipping/receiving/ service department.† Direct, motivate, and help train staff of 26, making them effective and promotable.† Assisted in driving sales through staff achieving a 50% sales increase over last year (time of performance review).† Ensure that customer service standards are consistently adhered to.† Process warranty/defectives; maintain inventory adjustments to include damages, adjustment and RTVís.† Successful scheduling of staff brought payroll costs 7% under plan for the year.† Took charge of special order parts/small parts/bike ordering.† Responsible for ordering store/office supplies.† Facilitate and process in-store financing.† Out on the floor closing sales, emergency wrench when ASAP work must be done, and working shipping/receiving department when needed. Implemented company programs and guidelines to maximize sales and profit.


South Bay Mobile Bicycle Mechanic Bay Area, CA 2/04-Present

Owner/Operator- Very few bike shops turn a profit in the service department due to high overhead costs and perceived value of service.† In addition, itís becoming increasingly difficult to compete for the consumer dollar selling parts or bicycle accessories. This puts many small shops in a no win situation.† The realization of a potential highly profitable market niche drove me to start a Mobile Bicycle Mechanic service business.† Utilizing ultra-low overhead, and providing unparalleled customer service, I deliver the best bicycle service work in the business directly to a consumerís home, office, or trailhead.† Consistently exceeded customer expectations. Grew business 100% through direct marketing, word of mouth, and referrals.


Wheel Away Cycle Center Campbell, CA 6/04-12/04

Shop Technician- Bike builder, repairs, overhauls, custom builds, wheel builds.† Out on the floor educating the consumer, setting up test rides and driving sales.


Windsor Bicycle Center Windsor, CA 2/04-6/04

Store Manager- Manage shop staff.† Handle customer service concerns.† Train staff. Open/Close store.† Parts ordering. Full time wrench.


Adventure Bike/Birky Cycles Inc Rohnert Park, CA 8/98-7/03

Store Manager/Shop Technician- Delivered the ultimate customer service at this highly specialized small shop.† As the shops sole employee I performed all duties, three days each week as the owner took off.† Parts ordering, service, sales, and accounting duties.† Led weekly shop rides. Maintained rental fleet for our shop road and mountain tours.


Cambria Bicycle Emporium Rohnert Park, CA 2/99-6/00

Shop Technician- Custom builds, bike builds, repair, wheel building, suspension maintenance/overhaul, driving sales in the showroom.† (I worked for both Adventure and Cambria at the same time.)



Microsoft Office, HTML, MAC OS, excellent communication, advanced bicycle mechanic.